Noticias Newswire Novela and Film Star Carlos Ponce, Brilla Media, Numatec, and Chicano Hollywood Team Up to Launch Minivela: A Bold New Era for American Latino Filmmakers, Creators, and Advertisers
PRESS RELEASE - Mon, 18 Nov 2024 19:21:14
—Co-headquartered in L.A. and Miami, Minivela is already producing ‘Cholita Takes L.A.’ and other digital shorts from both national hubs—
—Targeting a primary audience of American Latinos 18-34, Minivela combines the speed and cadence of short-form storytelling with the iconic Latino-created telenovela genre—
—A key pillar of Minivela’s innovative approach is to catapult select narratives into independent features or series. Innovative, adtech-powered approach aims to elevate select stories, transforming them into independent features or series—
