About The Grant
The Visit Albuquerque Tourism Grant Program is designed to boost tourism, economic growth, and cultural vibrancy in Albuquerque by funding innovative and impactful projects that enhance the city’s appeal. By supporting marketing, visitor services, and destination development, the program aims to attract more overnight visitors, raise room occupancy levels, and generate revenue for Albuquerque’s hospitality, retail, and cultural sectors. This grant opportunity empowers organizations and businesses to showcase the city’s authentic culture, art, outdoor activities, and unique attractions.
Grant funding will support a range of project themes such as transportation connectivity, downtown activation, Route 66 revitalization, culinary tourism, outdoor recreation, and arts and cultural heritage experiences. There are two funding levels: the Innovator grant of up to $100,000 (with a 1:1 funding match requirement), and the Incubator grant of up to $10,000. Projects must be implemented between July 2025 and June 30, 2026. Collaborative proposals that include multiple community partners will be viewed more favorably.
Important Details
- 1. Application Deadline: June 4, 2025
- 2. Link to Application: Visit Albuquerque Tourism Grant Program
- 3. Donor Name: Visit Albuquerque
- 4. State(s): New Mexico
- 5. Grant Duration: July 2025 – June 30, 2026
- 6. Grant Amount:
- Innovator Grant: Up to $100,000 (requires 1:1 funding match)
- Incubator Grant: Up to $10,000
- 7. Qualification Criteria:
- Applicants must be registered for-profit or nonprofit entities located in New Mexico
- For-profit applicants are encouraged to partner with a nonprofit organization
- Projects involving collaborations among community organizations are prioritized
- Organizations must be in good legal standing and comply with all laws and regulations
- Grantees must follow Visit Albuquerque branding guidelines and submit mid-point or final reports
Taking Action
If you’re a business or organization in New Mexico with a vision to enhance tourism in Albuquerque, now is your opportunity to bring that vision to life. Whether you’re developing a new cultural experience, expanding trail systems, or launching a culinary tourism initiative, the Visit Albuquerque Tourism Grant Program offers critical funding and exposure. Begin your application soon, and share this opportunity with Latino business owners and community leaders looking to make a cultural and economic impact in 2025 and beyond.
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