Clubhouse Recap: Friday Networking and Telling Stories with Brand Voice 4/18/2024

🔴LIVE: Monday Water Cooler ✅ + SOCIAL BOOSTS – Meet Peeps

🔗 Listen to the replay: Click here to listen on Clubhouse

🧠 Topic of the Day: Brand Voice in Action

Today’s session, hosted by Jonathan Howard, brought a fun and interactive twist to learning brand voice! 🎙️ Through a live role-playing game, participants were challenged to sell everyday products — from paper towels to Diet Coke — using different brand personalities. The result? A memorable crash course in voice, tone, and confidence.

Whether you were the “no BS expert” or the “sarcastic bestie,” the key lesson was clear: your brand voice is how people feel you, even before they know you.

✨ 4 Brand Voice Archetypes We Explored

1. No BS Expert
   🔥 Bold, direct, intense (think: Gary Vee)
   “Stop waiting for the perfect time. It doesn’t exist. Take action now.”
2. Warm & Encouraging Mentor
   💖 Supportive, heartfelt, inspiring (think: Brene Brown)
   “You’re more resilient than you realize. Celebrate how far you’ve come.”
3. Fun & Quirky
   😂 Sarcastic, casual, witty (think: Wendy’s or Pop-Tarts)
   “If your coffee doesn’t have oat milk in it, are you even living?”
4. Luxe & Sophisticated
   ✨ Elegant, aspirational, polished (think: Chanel, Vogue)
   “Timeless elegance meets modern sophistication.”

🎯 Bonus appearances: Sarcastic Bestie and Smart + Witty Pro
Shoutout to everyone who played along!

Here’s a fun example of using brand voice to sell a sweatshirt.

“Remember that warm hug your ex could never give you — our sweatshirt can.”

💬 Community Networking Highlights

These amazing members shared their links, energy, and good vibes — support them below:

• 🎨 Cristina Ceniceros – Marketing strategist and creative reel maker
  🔗 Watch Cristina’s Reel
• 🎬 Jolanta Young – Social media manager + photographer blending storytelling with culture
  🔗 View her Dochi x Will Smith reel
• 📢 Jackie Paz – Affiliate and digital marketing specialist at LunaSol Media
  🔗 Check out her featured affiliate campaign
• 🧠 Jonathan Howard – Content strategist and brand voice expert
  🔗 Read his guide on developing your brand voice

🙌 Special shoutout to King Tito for holding it down in the chat with commentary, support, and votes. You’re officially on the invite list for every party. 🎉

📅 Join Us Live!

Want to promote your biz, test out your brand voice, and connect with Latino entrepreneurs?

👉 Join us Monday – Friday at 10:15 AM on Clubhouse with the Amigos crew.

We network. We grow. We laugh (a lot).

Bring your energy and a link — we’ve got a mic waiting for you. 🎤